01Product launches
PORTFOLIO
Media Publications
Selected launches, press materials, earned coverage and commentary from campaigns I led or supported across FinTech and music technology.
2017—202601 // MEDIER
Medier
Product launch communications and reputation building for a large technology B2B iGaming holding, November 2023—July 2026. Detailed campaign materials are protected by NDA; the scope and results are summarised below.
02Media relations
Media engagement expanded across Europe and Latin America
03Team coordination
Coordinated event, PR, media and video production teams
02 // METAQUOTES
MetaQuotes
Product narratives, community milestones, institutional positioning and reputation work across MetaTrader and MQL5.com.
01Press release
MetaQuotes Celebrates 17 Years of Its MQL5.com Algorithmic Trading Community
02Press release
MQL5.com Ready-Made Solution Sales Reach 430,000
03Product launch
MetaQuotes Joins HFM Connect with MetaTrader 5 for Hedge Funds
04Press release
MQL5 Cloud Network Reaches the Capacity of 34,000 Cores
05Media coverage
MT4 and MT5 Return to the Apple App Store
06Media coverage
MetaQuotes Returns to the App Store with a Messaging App
03 // MUSE GROUP
MuseScore
Product communications, community narratives and expert commentary for MuseScore and its global creator community.
07Press release
MuseScore 3: Faster, Easier to Use, More Powerful and Customisable
08Product story
MuseScore Removes Upload Restrictions on Scores
09Expert commentary
Creative Leadership Ideas: How Nine Companies Run Marketing
10Media coverage
MuseScore Creates a New Font in Memory of the Original SCORE Creator
11Media coverage
The Best Sites, Apps, and YouTube Channels to Learn Music
12Product coverage
Open Source Music Notation Software MuseScore 3.3 Released
13Product coverage
MuseScore 3.6 Adds the Leland Font, Improvements and Bug Fixes
04 // PERSONAL PUBLICATIONS
Personal Publications
Selected writing on communications, analytics, fintech and independent music, published on vc.ru and HackerNoon.
14Practical guide
4 Steps to Build a Web Analytics Measurement Plan
A four-step framework for connecting website objectives to KPIs, measurable signals and technical implementation.
15Technology essay
3 Trends of the Neural Network Usage for Algorithmic Trading
An examination of how neural networks support trading systems while leaving strategy and judgment in human hands.
16FinTech guide
How to Earn Profit on Crowd-sourced Automated Trading Communities
A guide to monetising algorithmic-trading skills through marketplaces, communities and crowdsourced capital.
17Cloud infrastructure
Best Practices of Cloud Networks Usage in Fintech
A practical review of regulatory, API, resilience and security considerations for fintech teams adopting cloud infrastructure.
18Personal essay
Why I Stopped Taking PR Clients
A critical look at why early-stage companies often ask for PR before they have a clear story, strong proof points or realistic expectations. The essay examines media pitching, paid distribution, SEO-led blogs and journalist-request services, then argues for a more disciplined approach built around product evidence, measurable goals and a genuine reason for people to care.
19Case study
How to Create 100 PR Activities for a Product in Six Months
A practical case study on building a PR function for MuseScore with almost no dedicated advertising budget. It shows how school outreach, workshops, product and community stories, media relations and creator partnerships added up to 100 external activities in six months—and why coordination, clear ownership, OKRs and useful KPIs mattered as much as individual placements.
20Personal essay
Independent Music Label: How to Sell Music Through Bandcamp
A field guide based on running Harder & Louder Recordings. It explains how an independent label can use Bandcamp for pre-orders and crowdfunding, discount codes, free releases that grow an email list, physical formats and merchandise, and direct fan communication. The examples include real release economics and a reminder that visual design and audience relationships are part of the product.
21Personal essay
How to Survive When You Release Unpopular Music
A candid account of the economics and operating realities behind a niche independent label. The essay covers small digital royalties, compilation packages, social-media relationships, crowdfunding, distribution and the long route to breaking even. It draws a clear line between releasing music for love and building a sustainable operation without losing the reason the label exists.
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