01Share of Voice
7%40%
PORTFOLIO
Portfolio
Selected launches, press materials, earned coverage and commentary from campaigns I led or supported across FinTech and music technology.
2017—202601 // MEDIER
Medier
Product launch communications and reputation building for a large technology B2B iGaming holding, November 2023—July 2026. Detailed campaign materials are protected by NDA; the scope and results are summarised below.
02Brand recognition
B2B & B2C
Improved B2B & B2C brand recognition in Nordic EU, Europe, LatAm and East Europe.
Nordic EUEuropeLatAmEast Europe
03Cross-functional delivery
Coordinated event, PR, media and video production teams.
Industry awards received
02 // METAQUOTES
MetaQuotes
Product narratives, community milestones, institutional positioning and reputation work across MetaTrader and MQL5.com.
01Product strategy
3
Product content strategies developed for three product lines.
02Active subscribers
15K
Community automation scaled engagement to 15,000 active subscribers.
03Brands monitored
150
An ORM framework was released to monitor 150 brands.
SELECTED PUBLICATIONS
Product launches, community milestones and earned media coverage.
01Press release
MetaQuotes Celebrates 17 Years of Its MQL5.com Algorithmic Trading Community
02Press release
MQL5.com Ready-Made Solution Sales Reach 430,000
03Product launch
MetaQuotes Joins HFM Connect with MetaTrader 5 for Hedge Funds
04Press release
MQL5 Cloud Network Reaches the Capacity of 34,000 Cores
05Media coverage
MT4 and MT5 Return to the Apple App Store
06Media coverage
MetaQuotes Returns to the App Store with a Messaging App
03 // MUSE GROUP
MuseScore
Product communications, community narratives and expert commentary for MuseScore and its global creator community.
01Community members
9K
The community expanded to 9,000 members.
02PR activations
100
100 PR activations delivered in six months.
03YouTube audiences
350K / 220K
Collaborations delivered with two YouTube creators reaching 350K and 220K subscribers.
SELECTED PUBLICATIONS
Product stories, community narratives and expert commentary.
07Press release
MuseScore 3: Faster, Easier to Use, More Powerful and Customisable
08Product story
MuseScore Removes Upload Restrictions on Scores
09Expert commentary
Creative Leadership Ideas: How Nine Companies Run Marketing
10Media coverage
MuseScore Creates a New Font in Memory of the Original SCORE Creator
11Media coverage
The Best Sites, Apps, and YouTube Channels to Learn Music
12Product coverage
Open Source Music Notation Software MuseScore 3.3 Released
13Product coverage
MuseScore 3.6 Adds the Leland Font, Improvements and Bug Fixes
04 // MIRANIT
Miranit
Integrated communications, performance marketing and community programs for blockchain and technology launches, 2017—2018.
01Campaign funding
4,200 ETH
The client reached 70% of its maximum funding target.
02Media placements
20+
Articles and press releases for Mining Solutions were placed across more than 20 outlets.
03Messages delivered
3M+
Telegram and email campaigns ran across 14 markets, with 30% viewed and 5–7% link click-through.
SELECTED PUBLICATIONS
English and Russian media materials produced and placed for Miranit clients.
05 // PERSONAL PUBLICATIONS
Personal Publications
Selected writing on communications, analytics, fintech and independent music, published on vc.ru and HackerNoon.
18Practical guide
4 Steps to Build a Web Analytics Measurement Plan
A four-step framework for connecting website objectives to KPIs, measurable signals and technical implementation.
19Technology essay
3 Trends of the Neural Network Usage for Algorithmic Trading
An examination of how neural networks support trading systems while leaving strategy and judgment in human hands.
20FinTech guide
How to Earn Profit on Crowd-sourced Automated Trading Communities
A guide to monetising algorithmic-trading skills through marketplaces, communities and crowdsourced capital.
21Cloud infrastructure
Best Practices of Cloud Networks Usage in Fintech
A practical review of regulatory, API, resilience and security considerations for fintech teams adopting cloud infrastructure.
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